Компания Illuminations освещает дорогу к праздничным покупкам онлайн для латиноамериканских потребителей

30 ноября 2005 г.

ДЛЯ НЕМЕДЛЕННОГО РАСПРОСТРАНЕНИЯ
November 30th, 2005
Контактное лицо: Бриджит Кинг, менеджер по связям с общественностью, MotionPoint
(954) 937-9616
bking@motionpoint.com

LEADING ONLINE RETAILER SELECTS MOTIONPOINT TO "LIGHT THE WAY" TO A BETTER ONLINE EXPERIENCE FOR ITS SPANISH-SPEAKING CUSTOMERS

PETALUMA, CA and COCONUT CREEK, FL (Nov. 30, 2005) — To address the needs of online Hispanic customers, Illuminations, a leading resource for premium candles and distinctive home decorating solutions with 42 retail stores and outlets throughout the United States, today announced the launch of a complete Spanish-language version of its website, accessible at www.illuminations.com.

By clicking on the "en español" button on the Illuminations home page, Spanish-speaking customers can now access full product information, holiday assortments and décor, and special seasonal offers entirely in Spanish. In addition, customers now have the ability to purchase any of Illuminations' unique products by conducting the entire online shopping experience "en español." Illuminations also provides telephone customer service in Spanish.

"We place great value on our Hispanic customers and believe they are currently underserved in the world of online commerce," said Clay Lingo, vice president, direct-to-consumer, at Illuminations. "Each of our largest online markets - California, Florida and Texas - enjoy a strong Latino presence, so we decided to act quickly to ensure our Spanish-speaking customers have complete access to our website in the language they are most comfortable. We value their continued business, and that we will continually strive to provide them with best online experience possible."

Illuminations used MotionPoint Corporation's proprietary TransMotion® technology to quickly, easily and cost-effectively develop and launch its Spanish website. The successful website translation required no complicated technical work, nor any investment in additional IT resources from Illuminations, and took less than ten weeks from start to finish. Going forward, MotionPoint will maintain the Spanish-language version of the site, while Illuminations will continue to update its English-language site as it always has.

"We considered creating and maintaining the Spanish site in-house, but quickly realized it wasn't an option given the ongoing time, effort and expense it would entail," Lingo added. "While Illuminations' expertise is retail and merchandising, we chose MotionPoint for its leadership position in website translation technology and in understanding the nuances of online Spanish content."

"Illuminations' unique attention to the Hispanic market demonstrates both loyalty to its customers and savvy foresight," said Will Fleming, president and CEO of MotionPoint Corporation. "Online commerce among Hispanics is growing exponentially, and we're pleased to help Illuminations capitalize upon this growth."

About Illuminations, Inc.
Illuminations is a leading resource for premium candles and distinctive home decorating solutions. Illuminations' mission is to create an experience that establishes Illuminations as the number one brand of candles and candle accessories in the world, as measured by customer satisfaction, quality and profitability. For more information, visit Illuminations on the Web at www.illuminations.com.

О компании MotionPoint
Корпорация MotionPoint является технологической компанией, обеспечивающей торговые отделения, правительство, предприятия электронной коммерции и многих других широким спектром мультиязычных услуг, обеспечивающих связь с потребителями при осуществлении онлайновых деловых операций. The company serves U.S. based and international clients from its headquarters in South Florida. For more information about MotionPoint and its TransMotion® technology, please visit www.motionpoint.com.

# # #

MotionPoint и TransMotion являются торговыми марками компании MotionPoint Corporation. Другие названия продуктов и услуг являются торговыми марками их владельцев.