Serving online customers in international markets comes with two primary challenges, a MotionPoint executive recently wrote in Internet Retailer:
Generating brand awareness
Converting visitors into paying customers
“The best way to serve your global consumers is by providing websites in their preferred languages,” Executive Vice President Craig Witt wrote in a guest column for the publication. But that’s simply the first step in creating meaningful relationships with these customers, he says.
According to Witt, embracing these tactics can help the right customers find your multilingual sites, stay there, and keep coming back:
1 Min. Read
MotionPоint
21 апреля 2017 г.
