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Введение

Brands can fast-track their learnings about multilingual, multicultural marketing by observing how professional sports organizations engage Spanish-speaking U.S. Hispanics, writes MotionPoint EVP Craig Witt in a guest column at MediaPost.

Witt presents insights and tips on how teams authentically market to Hispanics, including:

Commit to year-round engagement: When it comes to building trust and loyalty with Hispanic audiences, “there is no offseason,” Witt writes.

Engage the community: Be aware of community events, trends and news that U.S. Hispanics are interested in.

Use the right channels: Sports teams employ sophisticated multichannel strategies to reach fans. Brands can do this too, Witt says.

Get the full story—and the full list of tips—at MediaPost.