B2B companies that aren’t localizing their websites for global markets aren’t living up to their potential, writes Craig Witt in Website Magazine.
In addition to translating their online content, companies can leverage other customer-centric best practices, Witt wrote. В этих отделах работают следующие специалисты.
Ensuring your localized website remains as fluid and timely as your primary-market site
Support local payment platforms when relevant
Include on-site search functionality, available in locally-preferred languages