As the world becomes more digital, it becomes easier to reach new markets and grow your business globally. In fact, you can reach 80% of the world’s online consumers by translating your website into the following languages: English, Chinese, Japanese, Spanish, German, French, Portuguese, and Italian.
No matter what industry you’re in, if you want to offer a multilingual experience to your current or potential customers, you’ll need to invest in website translation.
Of course, deciding on the right solution will depend on your business needs, budget, and technical knowledge. Luckily, there are several solutions to choose from, and we're getting into the top 3 stand-out options for 2024.
1. Proxy-Based Solutions
Many experts would agree that the top website translation technology options are proxy-based solutions. Proxy translation technology has long been a go-to for efficiently translating website content. Not only are they quick to implement, but they offer consistency in translations across your entire site and aid in improving the user experience.
The main thing to be aware of when implementing proxy translation is that there might be some limitations when it comes to interactive elements. So, it's important to integrate these solutions carefully, so you don't have any SEO performance issues.
Companies that are trying to expand their global presence often opt for proxy-based solutions because they are reliable for ensuring smooth multilingual experiences that maintain the integrity of your messaging. MotionPoint is a sophisticated proxy-based technology that analyzes the code of your site at the beginning of a website translation project to identify the content that needs to be translated.
When you work with more elevated technology, you maintain the integrity of your original content, improve your online reputation, and stand a much better chance of expanding your reach and connecting with your target audience.
2. API-Based Integrations
API-based website translation tools help developers exercise more control over their content management. With scalable solutions, you can implement this technology for websites of all sizes.
The most obvious setback with API technology is the scale of cost and real-time translation. This type of technology isn't always the most reliable in real-time, and your expense is going to increase as you scale your usage.
Some common real-world applications of API-based translation technology include e-commerce websites and news outlets.
3. CMS Plugins
CMS plugins offer translation solutions within familiar platforms, like WPML for WordPress. The main benefit of this solution is that it offers a simple interface for technical and non-technical users alike. Although CMS plugins offer a simplified translation process, they are often lacking in customization and aren't always updated to reflect the latest in translation technology.
Small businesses with low budgets and content creators are the most common users of this technology, since it doesn’t require technical knowledge and costs less to implement than many other options.
Making the Right Choice for Your Website Needs
When choosing website translation technology for your website in 2024, it's important to understand the strengths and weaknesses of each solution available to you. As the digital business landscape continues to evolve, you should reevaluate your needs regularly to make sure that you're implementing the best resources for your website.
Whether your goal is rapid expansion or improved content management, the right website translation technology will bring your business to new heights, improve your connection with your existing customer base, and help you reach a wider audience.
Last updated on December 21, 2023