MotionPоint Блог

В прошлом перевод веб-сайтов был сложным и дорогостоящим. Однако MotionPoint предоставляет вам необходимые ресурсы, чтобы понять сложности, избежать ловушек и добиться успеха на международных рынках.

Обслуживание клиентов
Standardization vs. Customization: Finding the Balance (Part 1)
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
19 марта 2025 г.
Standardization vs. Customization: Finding the Balance (Part 1)

Узнайте всю ценность индивидуального подхода к созданию веб-контента для зарубежных клиентов.

Обслуживание клиентов
A Multidomestic Strategy: The Key to Global Expansion
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
14 марта 2025 г.
A Multidomestic Strategy: The Key to Global Expansion

Multidomestic strategies take local cultures, preferences, and behaviors into account in order to make international expansion successful.

Стратегия B2B
How to Create a Sustainable New Market Expansion Plan
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
How to Create a Sustainable New Market Expansion Plan

Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.

Обслуживание клиентов
Globalization vs. Localization: The Differences and Benefits
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
Globalization vs. Localization: The Differences and Benefits

Learn about the differences between globalization and localization and how focusing on both can position your business to succeed in an increasingly connected global business environment.

Технология перевода
The Role of AI and Machine Learning in Translation
Nathan Lucas's avatar
By: Nathan Lucas
The Role of AI and Machine Learning in Translation

How has artificial intelligence made a difference in the world of translation and what does the future look like?

Маркетинговые стратегии
Are Translation and Localization the Same?
Фотография Джессики Ривера
Автор: Джессика Ривера
Are Translation and Localization the Same?

Learn the difference between website translation and website localization and why you need both for global success.

Обслуживание клиентов
Advertising Translation: A Complete Guide to Multilingual Ads
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
Advertising Translation: A Complete Guide to Multilingual Ads

Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.

Обслуживание клиентов
6 Challenges Of Translation & Localization To Prepare For
Фотография Джессики Ривера
Автор: Джессика Ривера
13 марта 2025 г.
6 Challenges Of Translation & Localization To Prepare For

Translating and localizing content creates many challenges. Discover the 6 main challenges of translation and localization and how to overcome them here.

Стратегия B2B
Creating an International Strategy to Bridge Global Markets
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
Creating an International Strategy to Bridge Global Markets

Learn how to successfully create an international strategy to expand your company into global markets.

Обслуживание клиентов
По-прежнему ли английский является универсальным языком Интернета?
Evan Kramer's avatar
By: Evan Kramer
По-прежнему ли английский является универсальным языком Интернета?

В течение многих лет компании обслуживали зарубежных клиентов исключительно при помощи веб-сайтов на английском языке. Получается, что всё это время они совершали серьезную ошибку?

Международные бизнес-стратегии
Why Website Localization Matters: Key Benefits for Global Growth
Reagan Evans's avatar
By: Reagan Evans
12 марта 2025 г.
Why Website Localization Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?

Обслуживание клиентов
Advantages and Disadvantages of Globalization
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
Advantages and Disadvantages of Globalization

Understanding the advantages and disadvantages of globalization is essential for successfully expanding into new markets and driving global business growth.

Технология перевода
Character Encoding: What Is It and Why Is It Important?
Nathan Lucas's avatar
By: Nathan Lucas
Character Encoding: What Is It and Why Is It Important?

Надлежащая кодировка символов крайне важна для корректного отображения онлайн-текста и играет критически важную роль в проектах локализации.

Обслуживание клиентов
8 New Market Entry Strategies for Global Business
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
8 New Market Entry Strategies for Global Business

Discover the 8 most effective foreign market entry strategies to help you succeed internationally.

Канада
How to Optimize Your Content for Success in International Markets
Annabelle Kite's avatar
By: Annabelle Kite
24 февраля 2025 г.
How to Optimize Your Content for Success in International Markets

Effective strategies to tailor your content for international markets. Learn how expert partnerships in website translation and localized marketing drive global success and foster authentic cultural connections.

Международные бизнес-стратегии
Why Marketing Your Translated Website Matters More Than You Think
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
14 февраля 2025 г.
Why Marketing Your Translated Website Matters More Than You Think

A translated website is just the beginning. Without multilingual marketing-SEO, localized content, and performance marketing-global audiences may never find you. Learn how to turn your website into a true growth engine.