MotionPоint Блог

В прошлом перевод веб-сайтов был сложным и дорогостоящим. Однако MotionPoint предоставляет вам необходимые ресурсы, чтобы понять сложности, избежать ловушек и добиться успеха на международных рынках.

Маркетинговые стратегии
Are Translation and Localization the Same?
Фотография Джессики Ривера
Автор: Джессика Ривера
14 марта 2025 г.
Are Translation and Localization the Same?

Learn the difference between website translation and website localization and why you need both for global success.

Обслуживание клиентов
Advertising Translation: A Complete Guide to Multilingual Ads
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
Advertising Translation: A Complete Guide to Multilingual Ads

Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.

Обслуживание клиентов
6 Challenges Of Translation & Localization To Prepare For
Фотография Джессики Ривера
Автор: Джессика Ривера
13 марта 2025 г.
6 Challenges Of Translation & Localization To Prepare For

Translating and localizing content creates many challenges. Discover the 6 main challenges of translation and localization and how to overcome them here.

Стратегия B2B
Creating an International Strategy to Bridge Global Markets
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
Creating an International Strategy to Bridge Global Markets

Learn how to successfully create an international strategy to expand your company into global markets.

Обслуживание клиентов
По-прежнему ли английский является универсальным языком Интернета?
Evan Kramer's avatar
By: Evan Kramer
По-прежнему ли английский является универсальным языком Интернета?

В течение многих лет компании обслуживали зарубежных клиентов исключительно при помощи веб-сайтов на английском языке. Получается, что всё это время они совершали серьезную ошибку?

Международные бизнес-стратегии
Why Website Localization Matters: Key Benefits for Global Growth
Reagan Evans's avatar
By: Reagan Evans
12 марта 2025 г.
Why Website Localization Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?

Обслуживание клиентов
Advantages and Disadvantages of Globalization
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
Advantages and Disadvantages of Globalization

Understanding the advantages and disadvantages of globalization is essential for successfully expanding into new markets and driving global business growth.

Технология перевода
Character Encoding: What Is It and Why Is It Important?
Nathan Lucas's avatar
By: Nathan Lucas
Character Encoding: What Is It and Why Is It Important?

Надлежащая кодировка символов крайне важна для корректного отображения онлайн-текста и играет критически важную роль в проектах локализации.

Обслуживание клиентов
8 New Market Entry Strategies for Global Business
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
8 New Market Entry Strategies for Global Business

Discover the 8 most effective foreign market entry strategies to help you succeed internationally.

Канада
How to Optimize Your Content for Success in International Markets
Annabelle Kite's avatar
By: Annabelle Kite
24 февраля 2025 г.
How to Optimize Your Content for Success in International Markets

Effective strategies to tailor your content for international markets. Learn how expert partnerships in website translation and localized marketing drive global success and foster authentic cultural connections.

Международные бизнес-стратегии
Why Marketing Your Translated Website Matters More Than You Think
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
14 февраля 2025 г.
Why Marketing Your Translated Website Matters More Than You Think

A translated website is just the beginning. Without multilingual marketing-SEO, localized content, and performance marketing-global audiences may never find you. Learn how to turn your website into a true growth engine.

Канада
The Critical Role of Quality Translation in the Age of AI Search
Christian Connors's avatar
By: Christian Connors
27 января 2025 г.
The Critical Role of Quality Translation in the Age of AI Search

Discover how poor-quality translations impact AI and voice search visibility, eroding trust, damaging rankings, and affecting your global strategy.

Стратегия B2B
How Adaptive Translation Adapts to Your Brand’s Voice
Verity's avatar
By: Verity
23 января 2025 г.
How Adaptive Translation Adapts to Your Brand’s Voice

Discover how Adaptive Translation ensures your brand voice stays authentic across languages and cultures, helping your business connect globally.

Обслуживание клиентов
English to Japanese Website Translation: Unlocking Japan’s Market Potential
Evan Kramer's avatar
By: Evan Kramer
21 января 2025 г.
English to Japanese Website Translation: Unlocking Japan’s Market Potential

Discover essential localization strategies for translating English websites into Japanese and learn how advanced solutions like Adaptive Translation ensure cultural and linguistic accuracy.

Канада
The Business Case for Multilingual Websites: Driving Global Growth
Фотография Доминика Дитурбайда
By: Dominic Dithurbide
14 января 2025 г.
The Business Case for Multilingual Websites: Driving Global Growth

Explore the business case for multilingual websites and discover how they drive global growth by increasing revenue, enhancing SEO, and improving customer loyalty.

Канада
Memory Optimizer: A Smarter Approach to Translation Memory
Christian Connors's avatar
By: Christian Connors
07 января 2025 г.
Memory Optimizer: A Smarter Approach to Translation Memory

Discover how Memory Optimizer redefines translation with advanced pattern matching, contextual learning, and dynamic updates. Learn how this innovative tool enhances multilingual content creation while maintaining brand voice and improving efficiency.